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Online Marketing South Africa What is Online Marketing?

Google's Definitions of Online marketing on the Web are:

* Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over ...

* Real world marketing on the WWW. Strategies and concepts that have proven to be of success to be SEEN on the Net.

* Online advertising is done exclusively on the web or through e-mail.

* To advertise exclusively through the Internet, such as making banner ads, sending e-mails to prospective clients, creating an ecommerce website, etc.

All of the above is accurate. In fact there is probably as much marketing to do online as there is in traditional marketing. Internet Marketing is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. For some online businesses, it is the only form of marketing being practiced.

Internet Marketing Objectives

Essentially, Internet marketing is using the Internet to do one or more of the following:

* Communicate a company's message about itself, its products, or its services online.

* Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers. Sell goods, services, or advertising space over the Internet In order to obtain these objectives, there are several mediums at your disposal:

Email Marketing

Social Network Marketing

Viral Marketing

Affiliate Marketing

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